• The representation of sport in the media
• Economic considerations of media coverage and sport

The Representation of Sport in the Media

• In regards to the coverage of sports mass media can play a vital role.
• Ensures cross border distribution of the main sporting event as well as auxiliary shows.
• Often showcases issues on sport from a 360 degree view.

Economic Considerations of Media Coverage and Sport

• Both mass media and sports have a symbiotic relationship from an economical standpoint.
• Often, sporting events are moulded to fit mass media to ensure maximum viewer count.