How does the mass media contribute to people’s understanding, values and beliefs about sport?

How Does the Mass Media Contribute to People’s Understanding, Values and Beliefs About Sport?

Students learn about:

Students learn to:

  • Think critically about the impact of the mass media on sport by investigating questions such as:
    • Who benefits and in what ways?
    • How does the media influence our understanding of sporting events?
    • How have sports been changed to suit the needs of the media, eg uniforms, rule modifications, structure to accommodate advertising breaks
  • Analyse the media’s role in giving meanings to sport by considering questions such as:
    • How does the coverage given to particular sports reflect which sports are valued and which ones are not?
    • What metaphors are common in sport, eg football as ‘war’?
    • Has the media pushed extreme sports to take excessive risks?

Extract from PDHPE Stage 6 Syllabus. © 2009 Board of Studies NSW.