Influences on Marketing

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• factors influencing customer choice – psychological, sociocultural, economic, government
• consumer laws
  • deceptive and misleading advertising
  • price discrimination
  • implied conditions
  • warranties
• ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

Extract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.