• Factors influencing customer choice – psychological, sociocultural, economic, government
• Consumer laws
  • Deceptive and misleading advertising
  • Price discrimination
  • Implied conditions
  • Warranties
• Ethical – truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition, sugging

Extract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.