Strategic Role of Marketing Goods and Services

Marketing provides consumers with choice and highlights a business or product’s competitive advantage.
Process of developing a product and implementing series of strategies aimed at correctly promoting, pricing and distributing the product to a core group of potential customers.
Marketing can create brand awareness through strong and effective campaigns.
Involves researching changing nature of consumer preferences and ensuring resources of the business are directed towards developing a product that satisfies its target market.
Marketing can increase market share and therefore sales and hopefully profitability.
Aims to maximize sales, increase market awareness & maximize consumer choice and satisfaction.