The use of internet and digital media to perform marketing activities.

It enables businesses to expand their reach to a global audience, if desired.

It allows personalised marketing and increased brand awareness.

Benefits of e-marketing:

  • Faster communication between a business and its customers
  • Marketing efforts can be targeted at the right group more easily
  • Overcomes geographical & political barriers
  • Low cost in setting user-friendly websites
  • Messages & payments are communicated efficiently

Extract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.