Marketing Strategies EasyBiz > Marketing > Marketing Strategies market segmentation, product/service differentiation and positioning products – goods and/or services branding packaging price including pricing methods – cost, market, competition-based pricing strategies – skimming, penetration, loss leaders, price points price and quality interaction promotion elements of the promotion mix – advertising, personal selling and relationship marketing, sales promotions, publicity and public relations the communication process – opinion leaders, word of mouth place/distribution distribution channels channel choice – intensive, selective, exclusive physical distribution issues – transport, warehousing, inventory people, processes and physical evidence e-marketing global marketing global branding standardisation customisation global pricing competitive positioning Extract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.
