EasyHSC Navigation
  • EasyBiz | HSC Business
  • Marketing
  • Human Resources
  • Finance
  • Operations
  • EasyBio | HSC Biology
  • Heredity
  • Genetic Change
  • Infectious Disease
  • Non-infectious Disease and Disorders
  • Other HSC Subjects
  • EasyChem | HSC Chemistry
  • EasyPhys | HSC Physics
  • Search
  • EasyBiz | HSC Business
  • Marketing
  • Human Resources
  • Finance
  • Operations
  • EasyBio | HSC Biology
  • Heredity
  • Genetic Change
  • Infectious Disease
  • Non-infectious Disease and Disorders
  • Other HSC Subjects
  • EasyChem | HSC Chemistry
  • EasyPhys | HSC Physics
  • Search

Marketing Strategies

EasyBiz > Marketing > Marketing Strategies


  • market segmentation, product/service differentiation and positioning
  • products – goods and/or services
    • branding
    • packaging
  • price including pricing methods – cost, market, competition-based
    • pricing strategies – skimming, penetration, loss leaders, price points
    • price and quality interaction
  • promotion
    • elements of the promotion mix – advertising, personal selling and relationship marketing, sales promotions, publicity and public relations
    • the communication process – opinion leaders, word of mouth
  • place/distribution
    • distribution channels
    • channel choice – intensive, selective, exclusive
    • physical distribution issues – transport, warehousing, inventory
  • people, processes and physical evidence
  • e-marketing
  • global marketing
    • global branding
    • standardisation
    • customisation
    • global pricing
    • competitive positioning

Extract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.

  • EasyBiz | HSC Business
  • Marketing
  • Human Resources
  • Finance
  • Operations
  • EasyBio | HSC Biology
  • Heredity
  • Genetic Change
  • Infectious Disease
  • Non-infectious Disease and Disorders
  • Other HSC Subjects
  • EasyChem | HSC Chemistry
  • EasyPhys | HSC Physics

Copyright 2018