Marketing Strategies EasyBiz > Marketing > Marketing Strategiesmarket segmentation, product/service differentiation and positioningproducts – goods and/or servicesbrandingpackagingprice including pricing methods – cost, market, competition-basedpricing strategies – skimming, penetration, loss leaders, price pointsprice and quality interactionpromotionelements of the promotion mix – advertising, personal selling and relationship marketing, sales promotions, publicity and public relationsthe communication process – opinion leaders, word of mouthplace/distributiondistribution channelschannel choice – intensive, selective, exclusivephysical distribution issues – transport, warehousing, inventorypeople, processes and physical evidencee-marketingglobal marketingglobal brandingstandardisationcustomisationglobal pricingcompetitive positioningExtract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.
