Branding

• A brand name is a way of distinguishing a product from its competitors
• Branding strategies include: generic brand (e.g. no frills), individual brand (each major product has its own name e.g. Unilever- dove, lux etc.)

Packaging

• The way a product is physically presented to customers
• Often the first image of a product consumers see.
• The image should be positive and effective while aiming to protect and maintain quality.
• Should offer a reason to purchase product, this may be: nutritional info, benefits, feature, design & colour. Relevant to sales – willingness to assist