– Global branding
– Global pricing
– Competitive positioning
Refers to the use of a brand name, trademark or logo that is known world-wide.
· Examples: Coca-cola, Sony, Apple, Cadbury.
The selling of the same product in more than one country with no differentiation.
· Example: PlayStation is the same in every country.
Product differentiation in order to better suit the product to the needs and wants of the customers.
Where the supplier agrees to charge the customer the same price for the delivery of parts/services anywhere in the world.
How a business differentiates its products and creates value for its market.
Extract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.