Marketing StrategiesHome » EasyHSC | Australia’s Best HSC Preparation Resources » EasyBiz | HSC Business Studies » Marketing » Marketing StrategiesMarketing StrategiesMarket segmentation, product/service differentiation and positioningProducts – goods and/or servicesBrandingPackagingPrice including pricing methods – cost, market, competition-basedPricing strategies – skimming, penetration, loss leaders, price pointsPrice and quality interactionPromotionElements of the promotion mix – advertising, personal selling and relationship marketing, sales promotions, publicity and public relationsThe communication process – opinion leaders, word of mouthPlace/distributionDistribution channelsChannel choice – intensive, selective, exclusivePhysical distribution issues – transport, warehousing, inventoryPeople, processes and physical evidenceE-marketingGlobal marketingGlobal brandingStandardisationCustomisationGlobal pricingCompetitive positioningExtract from Business Studies Stage 6 Syllabus. © 2010 Board of Studies NSW.
